Role Play: Pair Wine with Desserts for Increased Sales

After-dinner drinks are great ways to bump up bar profits, but what about the guest who says, “I don’t do the hard stuff” and turns down the Irish coffees and Grasshoppers? Train your waitstaff how to suggest wine with desserts by pairing them well.

Server: Our specialty dessert tonight is a six-layer chocolate cake with mocha filling and fudge icing. Can I bring you a couple?

Male guest: I’ll try it with some coffee.

Server: Great! We also have a wonderful, dry cabernet that goes perfectly with chocolate and coffee. Would you like try a glass?

Male: OK!

Server, to female guest: Can I bring you a dessert?

Female: The cake’s too much for me. Thanks, anyway.

Server: How about some fresh fruit and some sparkling wine? It takes great together, especially with our strawberries. It’s light and sweet and a perfect finish!

Female: Sounds perfect!

Looking for more ideas to increase your wine sales? Train servers to pair wine effectively with a variety of menu items with the Real-World Selling: Wine DVD. Check out an excerpt here:

Grime Doesn’t Pay – Keep Your Restaurant Clean

It’s hard to keep things clean if you aren’t aware of them. But paying attention doesn’t have to be a full-time job. The important thing is to know when and where to look for cleanliness problems.

Your customers care about at least three things: the appearance of your staff, the appearance of the restaurant grounds, including the parking lot and entryway, and the appearance of the entire dining room, including service stations, cashier areas or bars. You’ll need to turn on your grime radar whenever you monitor each of these areas.

First, teach servers to pay attention to themselves by turning on their personal radar. For example, encourage them to take a peek in the mirror as they’re getting dressed before their shift, when they visit the restroom or after a break. Your restaurant has spent a considerable amount of time, energy and money to present the best possible image to your customers. That can all go to waste if servers are not clean and presentable.

The next opportunity to switch on your radar is whenever you’re working the floor. You should constantly be searching for any cleanliness problems throughout the various stations and work areas.

Finally, take a look around whenever you enter or leave the restaurant. Your customers will notice the condition of your parking lot, your entryway, your signs, your windows, etc. So turn on your radar as soon as your restaurant comes into view — and keep it on until your restaurant drops from sight as you leave.

Use the Grime Doesn’t Pay DVD to help your employees see your restaurant the way a guest may see it. Check it out below:

Waitstaff Training in The Real World

When training your employees in the fine art of service and sales, it’s not enough to deliver the message and expect it to sink in. To make your training stick, it needs to speak to employees in their own words and apply to their own world.

If employees perceive your message to be hard to execute in the real world, the discomfort they feel will probably outweigh the suggested benefits of a change in performance, rendering your training ineffective, if not useless.

But don’t worry, there is a solution. Stay in touch with reality. Whatever you ask your employees to do should be do-able in their minds, not just in yours. If there are skeptics in the crowd, demonstrate first hand how the training can be put to work the very next shift, then, if possible, relate past success stories. Depending on the subject matter, role-playing may be helpful.

Need more ways to improve your waitstaff training program? Check out No Train? No Gain!, Developing And Delivering A Training Program That Gets Results.

Waitstaff Training to Increase Summer Beer Sales

When the seasons start to change so do drinking habits. Now is a perfect time to refresh your bartenders’ and servers’ memories on specialty light ales that come out this time of year.

Set up a training session to sample and bring top-of-mind those great flavored ales that may take a back seat during the winter months. You can also review pouring techniques, take an inventory of glassware and discuss possible promotions to run this season. Check out these ideas to get you started:

Select three light beers that you would like to feature.
Have your trainer develop selling sentences and flavor profiles. Your beer sales representatives would love to get involved and help you out on this one.
Match the ales with the perfect food on your menu so your staff will be ready to make menu and drink suggestions to customers.
Practice, practice, practice the selling sentence every day for a week during your pre-shift meetings.
Run a contest for best sales. Think about approaching your beer sales representative again for the prize in this contest.

Fun, informative, and easy to implment, How to Sell More Beer DVD is the perfect tool to jumpstart your beer sales. Check it out:

Train Your Servers on The Art of Caring Behavior

What’s Caring Behavior? Many things, really. But all boiled down, it’s making guests feel important.

Important enough to be:

Acknowledged no later than a minute after they’ve been seated.
Recognized if they’re a regular customer.
Taken care of with a smile, friendly eye contact and thoughtful guidance through the menu and the lineup of beer, wine and spirits.

Those are bare minimum requirements — your day-in, day-out responsibilities in meeting guests’ expectations. To exceed those expectations, however, you have to be ready, willing and able to do Little Something Extras for guests. To pamper them in unexpected ways. To go beyond the routine.

That’s what Caring Behavior is all about. And it’s what separates the winners from the losers in bar and restaurant business. To get your servers to keep caring behavior top of mind, use this exercise: Present them with typical circumstances they’ll encounter on their shift, and ask them to identify both an “adequate response” and a “little something extra.”

Excerpted from the interactive waitstaff training workbook, Work Smarter, Not Harder: The Service That Sells! Workbook. Click here to read more.

Waitstaff Sales Training – Windows of Opportunity

Knowing when to suggestively sell is just as important as the suggestion itself. Train your staff to exploit these windows of opportunity.

Beverage and Appetizer Window: After delivering a warm, friendly greeting, servers should suggest a beverage, mentioning at least two specific selections. Then, before leaving the table, it’s useful to plant the seed for an appetizer sale. A proven winner: “When I’m getting your drinks, take a look at our appetizer menu. The Nachos are my personal favorite.”

Wine Window: The best time to suggest and sell wine is after the entrée orders have been taken. After repeating back the orders to ensure accuracy and before leaving the table, servers can use the wine list as a sales prop, pointing out specific selections that will complement the meal but never pressuring the guests. The soft sell: “I’ll give you a minute to look over the wines and be back to take your order. If you have any questions, please don’t hesitate to ask.”

Dessert Window: The trick is to assume that guests want dessert, using sales dialogue that says “which one” instead of “are you interested?” Train wait staff to impart tempting words and phrases, followed by friendly persuasion: “Which one sounds good to you?”

Waitstaff Training: Set the Standards

When implementing wait staff service training policies and procedures, make sure you reinforce the anticipated outcome. Consider these examples:

Policy: Say thank you to each guest.
Outcomes: Are employees making eye contact? Does the delivery seem sincere?

Policy: Suggest an appetizer to each table.
Outcomes: Do servers have the knowledge to answer questions about the item? Do they sound like a robot? Do they suggest the same item to each table?

Policy: Greet each table in a matter of seconds.
Outcomes: Is the greeting sincere? Do they rush by or actually take the time to stop at the table?

Training Restaurant Employees through The Art of Role-playing

As the Chinese proverb goes: “I hear and I forget, I see and I remember, I do and I understand.”

Think back to how you learned to drive a car and you can see why role-playing is so effective. Did you watch someone explain it on a flip chart and then jump behind the wheel? Probably not.

Someone showed you the proper techniques, then you went through the motions in a parked car until you felt confident enough to go solo around the block. It wasn’t until you received the green light that you grabbed the keys for good.

Don’t give employees the go-ahead to perform important skills with customers until they’ve demonstrated a certain level of proficiency in role-playing sessions. Here’s how to conduct them:

Write the scenarios down on note cards before the meeting. Provide specifics and “set the scene.”
On a flipchart, identify the behaviors you’re after.
Call up role-players one scenario at a time, and have employees take turns playing the customer.
Give everyone a turn — having good and not-so-good responses in role-plays reinforces learning.
Discuss each scenario when the role-play is finished, pinpointing good aspects and areas that need improvement.

Excerpted from Quick Service That Sells!, the restaurant management book just for QSR. Click here to read more.