Role-play: Upsell Well Drinks to Premiums

Let’s face it: the Absolut (or Stolichnaya or Grey Goose) tastes better than the house vodka. That’s why they cost more. Upgrading mixed drinks to premium drinks can boost your bar profits a little at a time… and create a better drink for your guests. Train your waitstaff and bartenders on details about some of your nicer premium spirits and, before your next shift, try this role-play activity with your servers and bartenders:

Guest: I’ll have a gin and tonic.

Server: Would you like Beefeater or Tanqueray with that? Or do you care for another type of gin?

Guest: I don’t know. Is there something wrong with the house vodka?

Server: No, sir, but I find that it’s a completely different drink with a nice vodka. My favorite is the Grey Goose. It’s made in France and distilled and bottled in very small batches. It’s incredibly smooth.

Guest: Go ahead and bring me one!

Need more ideas to improve bar profits? Check out the Pour on the Profits Bar Sales Training Program. Watch a clip from the DVD below!