Waitstaff Training to Increase Summer Beer Sales
When the seasons start to change so do drinking habits. Now is a perfect time to refresh your bartenders’ and servers’ memories on specialty light ales that come out this time of year.
Set up a training session to sample and bring top-of-mind those great flavored ales that may take a back seat during the winter months. You can also review pouring techniques, take an inventory of glassware and discuss possible promotions to run this season. Check out these ideas to get you started:
- Select three light beers that you would like to feature.
- Have your trainer develop selling sentences and flavor profiles. Your beer sales representatives would love to get involved and help you out on this one.
- Match the ales with the perfect food on your menu so your staff will be ready to make menu and drink suggestions to customers.
- Practice, practice, practice the selling sentence every day for a week during your pre-shift meetings.
- Run a contest for best sales. Think about approaching your beer sales representative again for the prize in this contest.
Fun, informative, and easy to implment, How to Sell More Beer DVD is the perfect tool to jumpstart your beer sales. Check it out:
