Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
Customer Loyalty by the Numbers

Customer Loyalty by the Numbers

It’s no secret that improving customer loyalty provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? External-marketing devices – ads, offers, discounts and the like – get people in the door....
How to Improve New Hire Orientation

How to Improve New Hire Orientation

A lot rides on the effectiveness of your new hire orientation program. For one thing, it sets the tone for new employees’ entire experience at your restaurant, contributing in large part to how well they perform and how long they stay. Whether you have a new...
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