An Inside Job: How to Build Repeat Business

An Inside Job: How to Build Repeat Business

It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
Behavioral Interviewing

Behavioral Interviewing

Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you’re looking at a potential employee, their history can give you a good idea of what their future with...
May Marketing Ideas for Restaurants

May Marketing Ideas for Restaurants

The weather is getting warmer, and it’s time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May...
Time Out! Serving Difficult Kids

Time Out! Serving Difficult Kids

It’s a reality — kids will be kids. They will throw fits. They will throw food. They will throw a wrench in even the most well-thought-out plan. Happy families make happy customers, and it takes more than just a good kid’s menu to make that happen....