Here’s a simple exercise:
- Write down your approximate daily customer count.
- Now write down the number of days you’re open.
- Multiply number two times number one.
- Add a dollar sign to the left of your answer to #3.
Look at that last figure long and hard. How’d you like to see that number added to your gross sales this and every year without raising prices or doing any advertising? That’s the Hidden Treasure of Lost Sales in your restaurant: the result of adding only one dollar to your per person check average! You don’t have to be Indiana Jones to find it – it’s hiding in your staff’s ability (or inability) to effectively merchandise your menu.
Restaurant Service and Sales Training
The Service & Sales Excellence Waitstaff Training Series is based on Service That Sells!, a restaurant training philosophy developed by restaurant owners for restaurant owners. Click here to learn more.