The holiday rush is just around the corner. Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line.
Christmas Marketing Ideas:
- Book office parties for small to medium offices with staff between 10-20. Most large companies book their holiday parties six months out, but smaller offices often wait till the last minute. Start your marketing efforts by talking to your regulars.
- Give companies an incentive to come in on a light traffic night. You may be booked up Thursday through Sunday, and still have openings the rest of the week. Run a promotion for Monday, Tuesday and Wednesday offering 10% off a meal or perhaps complimentary wine with dinner.
- Market to your local area — HOAs, lofts, condominiums, and apartments present great opportunities. Contact the activity coordinator and offer your restaurant’s services to host a holiday party. Consider offering free appetizers to sweeten the deal.
- Incorporate holiday marketing into your digital outreach strategy, but don’t forget about good ol’ telephone marketing. Train hosts and hostesses to mention your party services when answering the phone. Personally reach out by phone to businesses that have booked — or considered — your restaurant for parties in the past.
New Year Marketing Ideas:
- Start promoting New Year’s reservations now on social media, through email, and on your website.
- Offer a complimentary split of champagne to those who make reservations before 6:00 or after 9:30 New Year’s Eve evening. If you’re feeling generous, offer all your guests that complimentary split of champagne.
- Train hosts and hostesses to mention New Year’s reservations when answering the phone and talking with guests who are dining throughout December.
- Provide party favors for your guests so that they stay at the bar after dinner to bring in the New Year with you.
For all holiday reservations, take the time to call and confirm. A no-show can throw a kink in your schedule. It’s better to find out about it early — and fill that spot with another reservation.
Have a happy, safe and profitable holiday season. One last word, don’t let anyone drink and drive. It’s money well spent to cover ride-sharing fees or offer free cab fare to any guests who shouldn’t be driving or would just like to take you up on your offer.
Restaurant Service and Sales Training
Make the most out of increased traffic during the holidays by training your servers to sell. The Service & Sales Excellence Waitstaff Training Series is based on Service That Sells!, a restaurant training philosophy developed by restaurant owners for restaurant owners. Click here to learn more.