The Most Expensive Item in Your Restaurant


What’s the most expensive item in your restaurant? An empty chair! There are two ways to fill those chairs — bring in new customers or bring back existing customers. If you spend all your time focusing on new customers, it won’t be long before you see more and more empty chairs. Marketing only for new customers is simply unsustainable. Improving customer loyalty, which creates repeat traffic, is critical to the long-term success of your restaurant.

Filling the chairs in your restaurant is about much more than the food you serve. Remember, service is your invisible product and obviously it involves a little more than sloganeering, smile training and serving hot food hot and cold food cold. When someone gets bad service in your restaurant, the word can spread like wildfire. We’re certain that you’re insured against fire in your restaurant but are you insured against BAD SERVICE? Repeat traffic is a testament to the service you provide.

Cycle of Service Restaurant Service Training

With every guest who walks through the door, your staff should be striving to not only meet expectations, but exceed them. Our restaurant service training follows the Service That Sells! Cycle of Service, breaks down a guest’s visit into separate steps from the moment guests pull into the parking lot until that final moment when they walk out the door. Click here for a preview.

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