by Service That Sells | Jul 21, 2017 | Management, Marketing
When we think marketing, we think getting people in the door… and those people we’re targeting are often customers who are visiting for the first time. The theory is “if they try us, they’ll like us,” but the truth is getting new customers is almost ten times more...
by Service That Sells | Apr 4, 2017 | Marketing
Most of us can remember those old punch cards where guests get a free dessert on their 10th visit to the restaurant. Back in the day, that type of restaurant loyalty program worked. It told guests, “We’re glad you chose our restaurant, and here’s a little something to...
by Service That Sells | Dec 26, 2016 | Marketing
Everyone wants to feel important and appreciated. It’s simple — serving restaurant customers as if they’re royalty builds guest loyalty. Implement “The Star Treatment” as part of your marketing plan and it will pay for itself again and again in...
by Service That Sells | May 25, 2016 | Marketing
Father’s Day might hog all the attention, but June has many other holidays that can bring you business and jump-start your creative marketing strategies. Here are a few unique marketing ideas to get you started.National Leave the Office Early Day – June 2. Promote...
by Service That Sells | Feb 29, 2016 | Marketing
While many managers simply use the retail approach to pricing – take the cost of the item and divide it by your target food cost percentage to arrive at the selling price (i.e. ingredients costs of $2.50 / food cost target of 35 percent = menu price of $7.19), this...
by Service That Sells | Aug 11, 2015 | Marketing
The most expensive thing in a restaurant is an empty chair. But before you go out and spend hundreds or thousands of ad dollars trying to fill those chairs with brand-new customers, you should consider more cost-effective ways to spread the word. Here’s one to...
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