When you train your servers to sell effectively, your profits will increase and so will their tips. Everyone wins! Training servers to recommend the larger size is a simple but powerful sales strategy, particularly effective when selling beer. Conduct a quick waitstaff training session that covers these tactics:
- If a guest orders something on draft, always say “Large?” as you nod your head up and down.
- If a guest orders any other beverage that comes in different sizes, always say “Large?” as you nod your head up and down.
- Recommending the large size gives guests a better value, earns you more tips and can save you steps. How many times has a customer ordered a small beverage, gulped it down, then sent you off running for another one, usually another small? Save yourself the wear and tear. Think big.
- While you’re at it, think “pitcher” if two or more guests are ordering the same brand. The most effective recommendations highlight the value: “How about a pitcher? You end up getting an extra glass for free!”
Restaurant Service and Sales Training
The Service & Sales Excellence Waitstaff Training Series is based on Service That Sells!, a restaurant training philosophy developed by restaurant owners for restaurant owners. Click here to learn more.
