by Service That Sells | Oct 2, 2018 | Marketing
Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
by Service That Sells | May 23, 2011 | Marketing
At a recent blood drive, a donor received a coupon for a half-price admission to a theme park, a certificate for 20 percent off at a grocery store and a punch card that promised a free meal after five blood donations. The donor was only hoping for the cookie and juice...
by Service That Sells | May 8, 2011 | Marketing
Summer is the perfect time to host a contest in your operation that’s sure to get people talking… and visiting your operation! Poetry contest: Ask kids and other writer wannabes to write a review of your restaurant or a specialty menu item in the format of a poem....
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