by Service That Sells | Feb 13, 2020 | Management, Marketing
It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...
by Service That Sells | Jan 11, 2019 | Marketing
Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set track to run on by...
by Service That Sells | Nov 13, 2018 | Marketing
November and December are traditionally busier months for restaurants. Between holiday parties, friendly get-togethers, and exhausted shoppers wanting to take a break for a meal, sales go up. To boost profits this busy season, follow these tips to increase traffic,...
by Service That Sells | Oct 26, 2018 | Marketing
Good coaches are too smart to make promises they can’t keep, so they usually refuse to make predictions about upcoming games. “It’s a long season,” they’ll say. “We’re just focused on winning one game at a time.” This is an appropriate mind-set in restaurant...
by Service That Sells | Oct 12, 2018 | Marketing
We all know that the holidays are coming, so why does it seem to surprise us when they’re suddenly “here” each year? Because like any shopper who’s found himself in the mall on Christmas Eve, the immediacy of the moment tends to take precedence over pre-planning.But...
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