by Service That Sells | Oct 26, 2018 | Marketing
Good coaches are too smart to make promises they can’t keep, so they usually refuse to make predictions about upcoming games. “It’s a long season,” they’ll say. “We’re just focused on winning one game at a time.” This is an appropriate mind-set in restaurant...
by Service That Sells | Oct 12, 2018 | Marketing
We all know that the holidays are coming, so why does it seem to surprise us when they’re suddenly “here” each year? Because like any shopper who’s found himself in the mall on Christmas Eve, the immediacy of the moment tends to take precedence over pre-planning.But...
by Service That Sells | Oct 2, 2018 | Marketing
Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
by Service That Sells | Sep 4, 2018 | Marketing
These days, guest perception is your reality. Online restaurant reviews play a significant role in your marketing plan, whether you want them to or not. Here are some key findings from a recent BrightLocal consumer survey.97% of consumers looked online for local...
by Service That Sells | Aug 17, 2018 | Marketing
Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
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