by Service That Sells | May 31, 2022 | Marketing, Training
You should avoid promising in your restaurant marketing materials what your operation can’t deliver consistently. It’s impossible to create guest loyalty if you’re in the habit of building up expectations only to pull the rug out from under guests...
by Service That Sells | Apr 16, 2017 | Marketing
This summer, the Griswolds all over the United States are hitting the highway, making memories (and, after awhile, searching for sanity). Whether you’re located near a hot spot or the middle of nowhere, you can be sure that someone will be visiting from out of town,...
by Service That Sells | Jul 27, 2015 | Marketing, Service & Sales
Some parents will celebrate – and some will cry – but all will prepare for the back-to -school season. Here are a few ideas that will help you maximize sales in your operation as the summer comes to an end: Hit the ground running. The start of a new school year is a...
by Service That Sells | Sep 17, 2012 | Marketing
Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...
by Service That Sells | May 16, 2010 | Marketing
The mistake many business people make is to view a particular promotion as an end in itself. Effective marketing, however, isn’t a one-shot deal. Your goal should be not only to attract new customers, but also to encourage them to make purchases, enjoy the service or...
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