An Inside Job: How to Build Repeat Business

An Inside Job: How to Build Repeat Business

It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
Time Out! Serving Difficult Kids

Time Out! Serving Difficult Kids

It’s a reality — kids will be kids. They will throw fits. They will throw food. They will throw a wrench in even the most well-thought-out plan. Happy families make happy customers, and it takes more than just a good kid’s menu to make that happen....
What Is Your Invisible Product?

What Is Your Invisible Product?

Have you ever stopped to think about what “service” really means? Put simply, restaurant service is the manner in which the guest is treated. It’s a thing more often felt than seen. It’s a bit of a magic act, an illusion, a perceived value that accompanies the...