What Is Your Invisible Product?

What Is Your Invisible Product?

Have you ever stopped to think about what “service” really means? Put simply, restaurant service is the manner in which the guest is treated. It’s a thing more often felt than seen. It’s a bit of a magic act, an illusion, a perceived value that accompanies the...
What’s Your Relationship Status?

What’s Your Relationship Status?

Love is in the air this time of year, but is it in your restaurant? It should be, at least when it comes to you and your guests. Guest relationships don’t have to be complicated.  Check out these three simple steps you and your staff can take to have successful,...
Four-Step Plan to Stay Out of the Weeds

Four-Step Plan to Stay Out of the Weeds

It starts slowly. Unassuming. Quietly. Then, “The Rush” comes. And suddenly, no one is safe. Not your calmest manager or your newest waitress. It slices deep into waitstaff morale and cuts deeper into restaurant profits. It increases blood pressure, tempers, stress,...
Motivate Servers to Increase Sales

Motivate Servers to Increase Sales

You can train servers to take orders or you can motivate them to increase sales. When you start coaching salespeople instead of just training servers you’ll find that sales and service will improve. The most important thing to remember is that you can’t be everywhere...