Let’s face it: the Absolut (or Stolichnaya or Grey Goose) tastes better than the house vodka. That’s why they cost more. Upgrading mixed drinks to premium drinks can boost your bar profits a little at a time… and create a better drink for your guests. Train your waitstaff and bartenders on details about some of your nicer premium spirits and, before your next shift, try this role-play activity with your servers and bartenders:
Guest: I’ll have a gin and tonic.
Server: Would you like Beefeater or Tanqueray with that? Or do you care for another type of gin?
Guest: I don’t know. Is there something wrong with the house vodka?
Server: No, sir, but I find that it’s a completely different drink with a nice vodka. My favorite is the Grey Goose. It’s made in France and distilled and bottled in very small batches. It’s incredibly smooth.
Guest: Go ahead and bring me one!
Restaurant Service and Sales Training
The Service & Sales Excellence Waitstaff Training Series is based on Service That Sells!, a restaurant training philosophy developed by restaurant owners for restaurant owners. Click here to learn more.