by Service That Sells | Oct 12, 2018 | Marketing
We all know that the holidays are coming, so why does it seem to surprise us when they’re suddenly “here” each year? Because like any shopper who’s found himself in the mall on Christmas Eve, the immediacy of the moment tends to take precedence over pre-planning.But...
by Service That Sells | Oct 9, 2018 | Training
Successful QSR management is a challenging job. In addition to facing a labor shortage and increasingly tight margins, your quick-serve restaurant is one in a sea of options for hungry guests in a hurry. Competition for those guests’ dollars goes far beyond the...
by Service That Sells | Oct 6, 2018 | Training
When developing a restaurant training plan, structure the time you have available to get the biggest bang for your training buck. Limit your training to doable behaviors presented in a clear, consistent and ongoing basis, and use a variety of tools — from online...
by Service That Sells | Oct 4, 2018 | Service & Sales
Mystery shopping in your restaurant is a valuable tool for monitoring and evaluating service consistency. With so much going on at any given time, it’s sometimes hard for managers to maintain an objective point of view. Obtaining a “floors-eye view”...
by Service That Sells | Oct 2, 2018 | Marketing
Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
by Service That Sells | Sep 30, 2018 | Training
To increase sales in your quick-service restaurant, you need to break out of the QSR rut. Lose the monotone “Would you like to up-size your value meal?” and insincere “I have to tell you about our whatever or we get counted off by our mystery shopper” or “Would you...
by Service That Sells | Sep 24, 2018 | Service & Sales
If you want your servers to act as salespeople, you need to treat them – and train them – as salespeople. Here are five typical mistakes that salespeople in all industries make. How do your salespeople add up?Sales Mistake # 1: Allowing a prospect to lead the sales...
by Service That Sells | Sep 21, 2018 | Service & Sales
Small talk is something not enough managers train their waitstaff on, yet it’s very important to the guests’ overall impressions of a restaurant. While it comes naturally to some servers, others jump right in to the specials and leave customers without...
by Service That Sells | Sep 18, 2018 | Management
Demonstrating management presence to your guests is a critical part in the overall Cycle of Service that encompasses the guest experience. Don’t “manage the floor,” work the room. Try to greet every guest in your dining room or bar. Watch your...
by Service That Sells | Sep 16, 2018 | Management
To ensure your staff can sell items that will have outstanding value in guests’ minds, you have to examine your menu pricing. As a restaurant operator, your aim is to run your operation the most profitable way possible. It’s this objective that determines your...
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