What Is Your Invisible Product?

What Is Your Invisible Product?

Have you ever stopped to think about what “service” really means? Put simply, restaurant service is the manner in which the guest is treated. It’s a thing more often felt than seen. It’s a bit of a magic act, an illusion, a perceived value that accompanies the...
What’s Your Relationship Status?

What’s Your Relationship Status?

Love is in the air this time of year, but is it in your restaurant? It should be, at least when it comes to you and your guests. Guest relationships don’t have to be complicated.  Check out these three simple steps you and your staff can take to have successful,...
Fear of Wine? It Happens.

Fear of Wine? It Happens.

Customers who missed out on holiday dining last year are ready to celebrate this year — but is your restaurant ready for them? For servers with the right training, bottles of wine are an easy upsell for guests already ordering wine, and champagne nearly sells...
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