by Service That Sells | Jul 28, 2015 | Marketing, Service & Sales
The restaurant business is show business — and your servers and bartenders should never go “on stage” without their props. Sales props, that is. What are they? Tools servers and bartenders can use to reinforce their menu suggestions. Examples include table tents,...
by Service That Sells | Jul 27, 2015 | Marketing, Service & Sales
Some parents will celebrate – and some will cry – but all will prepare for the back-to -school season. Here are a few ideas that will help you maximize sales in your operation as the summer comes to an end: Hit the ground running. The start of a new school year is a...
by Service That Sells | Jun 22, 2014 | Marketing, Training
Regardless of whether or not you’re in a hot spot for tourism, summertime always brings in vacationing people from out of town, out of state, or out of the country. These people have to eat, why not make it at your place? Train servers to ask about vacations at the...
by Service That Sells | Apr 13, 2014 | Management, Marketing
It’s no secret that increasing the frequency of guest visits provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? You can try external-marketing devices – ads, offers, discounts and the like...
by Service That Sells | Apr 14, 2013 | Marketing
In the world of over-communication, our mailboxes and email in boxes are overflowing every day. The only materials that seem to get our attention are those that are personalized (in a “real” way) or offer a deal we can’t refuse. So, how do you make your materials...
by Service That Sells | Oct 14, 2012 | Marketing
Get more for your marketing dollar by tracking your results. This is the only way you’ll discover each marketing campaign’s return-on-investment, which will lead to more profitable promotions. With the holidays right around the corner, you’re...
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