by Service That Sells | Sep 17, 2012 | Marketing
Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...
by Service That Sells | Jul 6, 2012 | Marketing
Summer is the perfect time to think outside the box and with kids off from school, it’s easier than ever for restaurants to drum up some side business. Here are some ideas to make your sales sizzle this summer:Recognize veterans with discounts all summer long. In...
by Service That Sells | Jan 28, 2012 | Marketing
Looking to introduce a new menu item? There’s no better testing ground than your dining room. But don’t just add the item to your list of specials and hope for the best. Try serving small, complimentary portions to newly seated guests. Train servers to say: “We’re...
by Service That Sells | Aug 28, 2011 | Marketing
Would Starbucks coffee ice cream add to your dessert list? Would Billy Bob’s local barbeque sauce boost the sales of your ribs? Would an Oreo crust make your cheesecake sound more appealing? Many restaurant managers find that co-branding menu items leads to...
by Service That Sells | May 23, 2011 | Marketing
At a recent blood drive, a donor received a coupon for a half-price admission to a theme park, a certificate for 20 percent off at a grocery store and a punch card that promised a free meal after five blood donations. The donor was only hoping for the cookie and juice...
by Service That Sells | May 8, 2011 | Marketing
Summer is the perfect time to host a contest in your operation that’s sure to get people talking… and visiting your operation! Poetry contest: Ask kids and other writer wannabes to write a review of your restaurant or a specialty menu item in the format of a poem....
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