Great Marketing Can Kill a Bad Restaurant

Great Marketing Can Kill a Bad Restaurant

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...

Beyond Halloween: Scare Up October Sales

Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...
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