by Service That Sells | May 23, 2023 | Marketing
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
by Service That Sells | Apr 11, 2023 | Marketing
The weather is getting warmer, and it’s time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May...
by Service That Sells | Mar 14, 2023 | Marketing
The mistake many restaurant managers make is to view a particular promotion as an end in itself. Effective restaurant marketing, however, isn’t a one-shot deal. Think of a one-two combination of punches in boxing when developing your restaurant marketing strategies....
by Service That Sells | May 31, 2022 | Marketing, Training
You should avoid promising in your restaurant marketing materials what your operation can’t deliver consistently. It’s impossible to create guest loyalty if you’re in the habit of building up expectations only to pull the rug out from under guests...
by Service That Sells | Feb 13, 2020 | Management, Marketing
It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...
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