by Service That Sells | Oct 2, 2018 | Marketing
Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
by Service That Sells | Sep 4, 2018 | Marketing
These days, guest perception is your reality. Online restaurant reviews play a significant role in your marketing plan, whether you want them to or not. Here are some key findings from a recent BrightLocal consumer survey.97% of consumers looked online for local...
by Service That Sells | Aug 17, 2018 | Marketing
Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
by Service That Sells | Apr 10, 2018 | Marketing
When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...
by Service That Sells | Jun 9, 2017 | Training
There’s nothing quite like word of mouth advertising for your restaurant. It’s virtually free. It’s powerful. And, it can make or break your business. But how can you harness this positive force?Here’s how to make word-of-mouth advertising work for your...
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