by Service That Sells | Sep 21, 2018 | Service & Sales
Small talk is something not enough managers train their waitstaff on, yet it’s very important to the guests’ overall impressions of a restaurant. While it comes naturally to some servers, others jump right in to the specials and leave customers without...
by Service That Sells | Sep 7, 2018 | Service & Sales
So many performance evaluations read the same for every employee in an operation. And while certain basics definitely do apply, servers should also be evaluated as salespeople. By adding sales techniques into the evaluation process and sharing that evaluation with new...
by Service That Sells | Jul 29, 2018 | Service & Sales
It’s no secret that improving customer loyalty provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? External-marketing devices – ads, offers, discounts and the like – get people in the door....
by Service That Sells | May 27, 2018 | Service & Sales
Incentives, contests, and rewards are go-to strategies when you want to increase restaurant sales. Many operators tie them to either an overall increase in per-person check averages or an increase in sales of a particular menu item, such as increasing appetizer sales...
by Service That Sells | Feb 23, 2018 | Service & Sales
What’s the most expensive item in your restaurant? An empty chair! There are two ways to fill those chairs — bring in new customers or bring back existing customers. If you spend all your time focusing on new customers, it won’t be long before you...
by Service That Sells | Feb 13, 2018 | Management, Service & Sales
How important are appearance standards in your restaurant? Put yourself in your guests’ shoes. Imagine you walk up to a restaurant and see trash in the parking lot, a burned out light bulb above the door, dirt in the foyer, and a promotional poster for an event that...
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