It’s no secret that increasing the frequency of guest visits provides a tremendous boost to profitability. Learning and using guests’ names is the starting point to increasing visit frequency, then you can sweeten the VIP treatment by training your servers to divulge “insider information” — secrets about the menu or services your operation offers that only those “in the know” are aware of. Here are some dialogue examples to use in your server training:
“It’s not on the menu, but…” Servers can use this one to let guests know about special dishes the kitchen can prepare or tasty spins on traditional menu items.
“I’ll let you in on a little secret…” To add to the impact of this opening, servers can lower their voice to a whisper, hunch over, look around the restaurant to make sure nobody else is listening, then inform the guest what’s secretly available.
“I shouldn’t tell you this, but…” This one works wonders when adding value to guests’ meal experiences. It should be made to sound friendly, not devious.
“Here’s something only our regulars know…” Who wouldn’t feel special hearing a recommendation like this?
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