For Restaurant Servers: Guide Your Guests

For Restaurant Servers: Guide Your Guests

When suggesting appetizers and desserts, have you ever noticed that some guests never quite say yes or no? They may mumble that they’re “kind of full” or “not sure.” Indecisive guests want guidance. Who better to offer direction than their server? Here are some ideas...
The Best of Service That Sells! in 2018

The Best of Service That Sells! in 2018

Check out the Service That Sells! articles our readers we’re most interested in throughout 2018. How to Work the Room for Restaurant Managers Do you manage the floor, or do you work the room? Do you ask, “Is everything okay?” or do you expect more than just “okay”...
Great Marketing Can Kill a Bad Restaurant

Great Marketing Can Kill a Bad Restaurant

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...