by Service That Sells | Oct 14, 2012 | Marketing
Get more for your marketing dollar by tracking your results. This is the only way you’ll discover each marketing campaign’s return-on-investment, which will lead to more profitable promotions. With the holidays right around the corner, you’re...
by Service That Sells | Sep 28, 2012 | Human Resources
When interviewing potential new servers, try asking questions that will uncover the applicant’s strengths and challenges… and find out what’s really behind that friendly smile. “Tell me about yourself.” Watch body language here. Is there eye contact? Smiling?...
by Service That Sells | Sep 17, 2012 | Marketing
Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...
by Service That Sells | Aug 19, 2012 | Training
Team meetings give you an opportunity to train, to coach and to inform. Whether it’s a brief pre-shift meeting or a longer session, your role as the facilitator is to define objectives for the meeting and manage the time and discussion to ensure those objectives are...
by Service That Sells | Aug 4, 2012 | Management
New guests are trying your restaurant all the time. Do you know who they are and, more importantly, do you know how to bring them back? Brush up on your service and sales training and make a commitment to get completely involved in meeting—and pleasing—new guests....
by Service That Sells | Jul 6, 2012 | Marketing
Summer is the perfect time to think outside the box and with kids off from school, it’s easier than ever for restaurants to drum up some side business. Here are some ideas to make your sales sizzle this summer:Recognize veterans with discounts all summer long. In...
by Service That Sells | Jun 3, 2012 | Management
When it comes to protecting your customers from bad allergic reactions, waitstaff training is a must. Most people with serious food allergies are alert and cautious when ordering, but what happens when they’re misinformed? Many servers—especially younger, less...
by Service That Sells | May 20, 2012 | Management
“Helllloooo!! Is there anybody in there?” It’s been a long night and you’re starting to feel like a parent. You’ve told the teen what to do and when to do it more times that you can count, but still Table 5 hasn’t been bussed and the dirty trays aren’t anywhere near...
by Service That Sells | Mar 11, 2012 | Human Resources
Attention restaurant managers! If you’re bending the rules for one low-performing employee, the rest of your staff will certainly notice. Low standards produce low morale and low performance levels throughout your operation. That’s why you can’t be afraid to correct...
by Service That Sells | Jan 28, 2012 | Marketing
Looking to introduce a new menu item? There’s no better testing ground than your dining room. But don’t just add the item to your list of specials and hope for the best. Try serving small, complimentary portions to newly seated guests. Train servers to say: “We’re...
Follow Us!