Marketing Tip: Co-Branding Menu Items

Would Starbucks coffee ice cream add to your dessert list? Would Billy Bob’s local barbeque sauce boost the sales of your ribs? Would an Oreo crust make your cheesecake sound more appealing? Many restaurant managers find that co-branding menu items leads to...

Raise the Bar on Employee Expectations

Your employees will rarely perform above your expectations. That’s why you should keep raising them. Constant feedback will show your employees where they stand — and where they should be going. If you’re bending the rules for one low-performing employee, the rest of...

Customer Contests: Wanna be a Winner?

Summer is the perfect time to host a contest in your operation that’s sure to get people talking… and visiting your operation! Poetry contest: Ask kids and other writer wannabes to write a review of your restaurant or a specialty menu item in the format of a poem....
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