Restaurant Blog
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Featured Article
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Recent Articles
Waitstaff Training: Set the Standards
We all want to have excellent service in our restaurants, but your standards don’t always align with those of your waitstaff. Be careful and clear when communicating your standards with your staff, as miscommunications can lead to unsatisfactory service and...
Keeping Tabs on Your Laundry Bill
From aprons and towels in the kitchen to tablecloths and napkins in the dining room, linen needs in a restaurant can be a huge expense— especially with the high costs of laundry services. If you have the room for a washer and dryer, consider doing your own laundry....
Change Is Good for Restaurant Teams
In a restaurant environment -- and most any work environment -- work roles will change when teams begin to form. As the restaurant manager, it's your job to begin preparing for the inevitable resistance. It will start with the familiar complaint: “That’s not my job,”...
Grime Doesn’t Pay – Keep Your Restaurant Clean
It’s hard to keep things clean if you aren’t aware of them. But paying attention doesn’t have to be a full-time job. The important thing is to know when and where to look for cleanliness problems. Your customers care about at least three things: the appearance of your...
Train Your Servers on The Art of Caring Behavior
Focusing a restaurant training program on the Art of Caring Behavior will lead to improved service and increased guest loyalty. What's Caring Behavior? Many things, really. But all boiled down, it's making guests feel important. Important enough to be: Acknowledged no...
Increase Sales with Server Role-Playing Training
Make role-playing part of your pre-shift team meetings and train servers to assume the sale! Servers often determine what a customer orders, so why not be sure that they’re recommending items in the best possible (and profitable) way? Take advantage of role playing to...
How to Integrate New Employees into Your Restaurant Team
Your new server seems bright enough and she’s got more experience than most of the people on your team, so why not fly through training and get her out on the floor? Well, maybe because she’ll walk out the door if you do. Why? Because the more employees know, the less...
Be the Restaurant Employer of Choice
As the restaurant employment outlook changes, effective restaurant managers are once again looking at tapping into a non-traditional labor pool in order to staff their restaurants. So where will you turn and what kind of employee will you turn to? First, take a look...
An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
Behavioral Interviewing
Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you're looking at a potential employee, their history can give you a good idea of what their future with the...
How to Solve Your Restaurant Staffing Challenges
Whoever said “winning isn’t everything” never ran a restaurant. A drive down any street in America shows just how fierce the competition is in this industry. These days, it’s not just customers you’re competing for. You’re competing for quality employees, too....
May Marketing Ideas for Restaurants
The weather is getting warmer, and it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing...
