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Teaching Servers to Sell
Per person check averages have never mattered more than they do right now. Restaurants have to make the most out of every guest they have. This means providing exceptional service, of course, but it also means enhancing that guest experience with extras, add-ons, and...
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Teaching Servers to Sell
Per person check averages have never mattered more than they do right now. Restaurants have to make the most out of every guest they have. This means providing exceptional service, of course, but it also means enhancing that guest experience with extras, add-ons, and...
Recent Articles
Moments of Truth
Whether you’re serving a packed house or offering curbside delivery, you and your staff have many chances to impress – or disappoint – guests. That’s why it’s so important to identify where you can exceed expectations at every point in the guest experience. Remember,...
Server Training: Are They Working Harder (or Smarter)?
There are a few cold hard truths in the restaurant business. The main one may be that you will work as hard for five bucks as you do for fifty. The man who walks into a restaurant, takes up prime booth space, orders water, a small salad and the cheapest meal will take...
Train Servers to Prevent Alcohol Sales to Minors
It’s against the law to sell alcohol to minors, but that won’t stop them from trying to purchase it at your restaurant. If they succeed, and your restaurant is caught selling to minors, you and your employees could face fines and potentially a loss of your liquor...
Increase Sales with Server Role-Playing Training
Make role-playing part of your pre-shift team meetings and train servers to assume the sale! Servers often determine what a customer orders, so why not be sure that they’re recommending items in the best possible (and profitable) way? Take advantage of role playing to...
Time Out! Serving Difficult Kids
It's a reality — kids will be kids. They will throw fits. They will throw food. They will throw a wrench in even the most well-thought-out plan. Happy families make happy customers, and it takes more than just a good kid's menu to make that happen. Training your...
To Sell is to Serve, To Serve is to Sell
In the restaurant business, service and sales go hand in hand. To sell is to serve, and to serve is to sell. The problem is that many restaurant servers are afraid to “sell.” They don’t want to seem pushy or insincere. Usually, this is because the word “sell” conjures...
Bubbling Over: Train Servers to Sell More Champagne
There's no wrong time to sell wine and champagne, and there's no better time than the holiday season. Historically, the majority of U.S. wine and champagne sales are made during the winter holiday season. But if you wait until the busy season to train your waitstaff...
Understaffed? How to Keep Guests Happy
It’s Saturday night and the place is hopping. The only people who aren't moving are two servers who never showed up. Dishes are piling up, and guests are looking around hoping to be noticed by someone. What can you do to keep guests happy when your restaurant is...
What Is Your Invisible Product?
Have you ever stopped to think about what “service” really means? Put simply, restaurant service is the manner in which the guest is treated. It’s a thing more often felt than seen. It’s a bit of a magic act, an illusion, a perceived value that accompanies the...
Improve Restaurant Service to Clock-Watchers
As more people return to working in the office, many full-service restaurants are finally experiencing a lunch rush again. Lunch-hour guests are often watching the clock carefully, and that requires a unique level of service. Are you and your staff prepared to get the...
The Service and Sales Connection in Restaurant Profitability
You are in the business of serving customers, right? Well… sort of. While it’s true that your restaurant can’t be successful without delivering exceptional service, if that service doesn’t also generate sales, you’re not going to last long. If you want to increase...
What’s Your Relationship Status?
Love is in the air this time of year, but is it in your restaurant? It should be, at least when it comes to you and your guests. Guest relationships don’t have to be complicated. Check out these three simple steps you and your staff can take to have successful,...
