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Great Restaurant Marketing Expectations

Great Restaurant Marketing Expectations

You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to create guest loyalty if you're in the habit of building up expectations only to pull the rug out from under guests once you get them in...

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Great Restaurant Marketing Expectations

You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to create guest loyalty if you're in the habit of building up expectations only to pull the rug out from under guests once you get them in...

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6 Things You Can Do to Prevent Credit Card Fraud

6 Things You Can Do to Prevent Credit Card Fraud

Credit card fraud is a scary topic for consumers. For restaurant owners, it’s a nightmare. Consumers pay for restaurant meals with credit or debit cards more than any other method. As card usage continues to go up, so does the risk of fraud. Credit card fraud can...

Fear of Wine? It Happens.

Fear of Wine? It Happens.

Customers who missed out on holiday dining last year are ready to celebrate this year -- but is your restaurant ready for them? For servers with the right training, bottles of wine are an easy upsell for guests already ordering wine, and champagne nearly sells itself...

Stop Conflict Before It Starts

Stop Conflict Before It Starts

In the hustle and bustle of the restaurant business, conflict is part of the game. Conflict can happen within your team, with one of your employees, with a guest, or with a vendor. Conflict in the workplace isn’t always a bad thing. Productive conflict can lead to...

What Are the Safety Hazards in Your Restaurant?

What Are the Safety Hazards in Your Restaurant?

Effective restaurant teams have members who look out for each others' safety. Teamwork is essential to maintaining a safe restaurant, and the opposite is also true. As a manager, the safety of your employees and guests is your responsibility. Ask yourself these...

Why Train?

Why Train?

Training your restaurant employees on service and sales is more important today than it's ever been. To survive and thrive going forward, you'll have to increase per-person check averages without drastic price hikes, all while delivering service that brings guests...

It’s Time to Manage the Wait

It’s Time to Manage the Wait

Time is the one thing we all need more of, right? That's true for our guests, too. Make sure your restaurant service training includes teaching your staff to serve guests' time needs. Keeping the meal going at a steady pace is what most guests are looking for, and...

Mentor Material? (Maybe Not)

Mentor Material? (Maybe Not)

Susan is your best employee. She’s friendly, she’s fast, she’s knowledgeable. She wins almost every sales contest and loyal guests ask for her by name. You want to clone her (and maybe you should), but don’t make her a mentor. Why not? The best mentor is not always...

Add Fun to Your Team Training

Add Fun to Your Team Training

Forget the whiteboard and throw away the felt-tip pens (at least for now). Spring fever is in full swing and the only way you’ll keep your team focused on any type of restaurant training is to make it as fun – and useful – as possible. So use your imagination to find...

Is Your Staff Prepared to Serve Alcohol Responsibly?

Is Your Staff Prepared to Serve Alcohol Responsibly?

For full-service restaurant owners, alcohol sales are critical to a restaurant’s profitability. With profit margins generally higher for alcohol than food, selling and upselling beer, wine, and liquor can make or break a restaurant’s success. But with great profit,...

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