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Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Featured Article
Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Recent Articles
An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
May Marketing Ideas for Restaurants
The weather is getting warmer, and it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing...
Restaurant Marketing Success Comes as a One-Two Punch
The mistake many restaurant managers make is to view a particular promotion as an end in itself. Effective restaurant marketing, however, isn’t a one-shot deal. Think of a one-two combination of punches in boxing when developing your restaurant marketing strategies....
Great Restaurant Marketing Expectations
You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to create guest loyalty if you're in the habit of building up expectations only to pull the rug out from under guests once you get them in...
10 Ways to Increase Check Averages
Increasing check averages means more profits for your restaurant and bigger tips for your staff. It really is that simple. Here are a few strategies to get you started. Offer meal deals. Today's consumers are looking for value and convenience. Many full-service...
10 Wine Marketing Tips for the Holidays
It's no surprise that wine and champagne sales spike during the busy holiday season. As people celebrate the season, wine and champagne almost sell themselves. Almost. Now is a great time to ramp up your wine marketing program to get the most out of your holiday sales...
Clarify Your Restaurant Marketing Offers
It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...
Community Service: When You Give, Does it Hurt?
What happens when you get people talking about your restaurant? Free advertising. The best promotional tool has always been word-of-mouth — so what can your company do to stimulate some conversations? Getting involved in your community is a great way to set your...
Turn Risk Taking into Risk Breaking
Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set track to run on by...
Giving Thanks for the Busy Season
November and December are traditionally busier months for restaurants. Between holiday parties, friendly get-togethers, and exhausted shoppers wanting to take a break for a meal, sales go up. To boost profits this busy season, follow these tips to increase traffic,...
Quick Holiday Marketing Ideas
The holiday rush is just around the corner. Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line.Christmas Marketing Ideas:Book office parties for small to medium offices with staff between 10-20. Most large companies...
How to Get Long-Term Results from Restaurant Marketing
Good coaches are too smart to make promises they can’t keep, so they usually refuse to make predictions about upcoming games. “It’s a long season,” they'll say. “We’re just focused on winning one game at a time.” This is an appropriate mind-set in restaurant...
