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10 Wine Marketing Tips for the Holidays

10 Wine Marketing Tips for the Holidays

It's no surprise that wine and champagne sales spike during the busy holiday season. As people celebrate the season, wine and champagne almost sell themselves. Almost. Now is a great time to ramp up your wine marketing program to get the most out of your holiday sales...

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10 Wine Marketing Tips for the Holidays

It's no surprise that wine and champagne sales spike during the busy holiday season. As people celebrate the season, wine and champagne almost sell themselves. Almost. Now is a great time to ramp up your wine marketing program to get the most out of your holiday sales...

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What Restaurant Guest Loyalty Is (and What It Isn’t)

What Restaurant Guest Loyalty Is (and What It Isn’t)

Competition is fierce in the restaurant business, and growing your business can be challenging. It can cost between four to 10 times more to attract a new guest than it does to get more business from existing customers. That’s why restaurant guest loyalty is so...

Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...

5 Ways to Increase Guest Loyalty

5 Ways to Increase Guest Loyalty

When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...

Restaurant Marketing Tips for Spring

Restaurant Marketing Tips for Spring

The change in seasons is the perfect time to make sure the outside of your restaurant is doing a good job of inviting people in. Take a look at these restaurant marketing tips for spring: Outdoor Signage: Do It Right Follow these tips to get the biggest bang for your...

Restaurant Marketing Success Comes as a One-Two Punch

Restaurant Marketing Success Comes as a One-Two Punch

The mistake many restaurant managers make is to view a particular promotion as an end in itself. Effective restaurant marketing, however, isn’t a one-shot deal.  Think of a one-two combination of punches in boxing when developing your restaurant marketing strategies....

What Managers Can Do to Create Guest Loyalty

What Managers Can Do to Create Guest Loyalty

When we think marketing, we think getting people in the door… and those people we’re targeting are often customers who are visiting for the first time. The theory is “if they try us, they’ll like us,” but the truth is getting new customers is almost ten times more...

Restaurant Marketing to Summer Tourists

Restaurant Marketing to Summer Tourists

Ah, the season of summer. You can almost smell the sunscreen on the table of five in the back. They’re obviously on vacation – which means they just as obviously won’t become regulars – so why give them any extra attention? Restaurant marketing to summer tourists is...

Vacation Station: Restaurant Marketing Ideas for Summertime

Vacation Station: Restaurant Marketing Ideas for Summertime

This summer, the Griswolds all over the United States are hitting the highway, making memories (and, after awhile, searching for sanity). Whether you’re located near a hot spot or the middle of nowhere, you can be sure that someone will be visiting from out of town,...

It’s 2017 – Where’s Your Restaurant Loyalty Program?

It’s 2017 – Where’s Your Restaurant Loyalty Program?

Most of us can remember those old punch cards where guests get a free dessert on their 10th visit to the restaurant. Back in the day, that type of restaurant loyalty program worked. It told guests, “We’re glad you chose our restaurant, and here’s a little something to...

Once a Year Marketing Adds Up

Once a Year Marketing Adds Up

Anniversaries can provide many opportunities to promote your restaurant. Consider these three the next time you’re looking for a boost in traffic and sales:Celebrate the anniversary of your opening. Feature several menu items that were available when your restaurant...

Use the Star Treatment to Build Guest Loyalty

Use the Star Treatment to Build Guest Loyalty

Everyone wants to feel important and appreciated. It's simple -- serving restaurant customers as if they’re royalty builds guest loyalty. Implement "The Star Treatment" as part of your marketing plan and it will pay for itself again and again in the form of repeat...

Unique Marketing Ideas for June

Unique Marketing Ideas for June

Father’s Day might hog all the attention, but June has many other holidays that can bring you business and jump-start your creative marketing strategies. Here are a few unique marketing ideas to get you started.National Leave the Office Early Day – June 2. Promote...

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