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May Marketing Ideas for Restaurants

May Marketing Ideas for Restaurants

The weather is getting warmer, and it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing...

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May Marketing Ideas for Restaurants

The weather is getting warmer, and it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing...

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Use the Star Treatment to Build Guest Loyalty

Use the Star Treatment to Build Guest Loyalty

Everyone wants to feel important and appreciated. It's simple -- serving restaurant customers as if they’re royalty builds guest loyalty. Implement "The Star Treatment" as part of your marketing plan and it will pay for itself again and again in the form of repeat...

Unique Marketing Ideas for June

Unique Marketing Ideas for June

Father’s Day might hog all the attention, but June has many other holidays that can bring you business and jump-start your creative marketing strategies. Here are a few unique marketing ideas to get you started.National Leave the Office Early Day – June 2. Promote...

Secret to Restaurant Menu Pricing

Secret to Restaurant Menu Pricing

While many managers simply use the retail approach to pricing – take the cost of the item and divide it by your target food cost percentage to arrive at the selling price (i.e. ingredients costs of $2.50 / food cost target of 35 percent = menu price of $7.19), this...

New Spin on Value Cards for Restaurant Marketing

New Spin on Value Cards for Restaurant Marketing

The most expensive thing in a restaurant is an empty chair. But before you go out and spend hundreds or thousands of ad dollars trying to fill those chairs with brand-new customers, you should consider more cost-effective ways to spread the word. Here’s one to...

Prop Up Your Bar Sales

Prop Up Your Bar Sales

The restaurant business is show business — and your servers and bartenders should never go “on stage” without their props. Sales props, that is. What are they? Tools servers and bartenders can use to reinforce their menu suggestions. Examples include table tents,...

Increase Sales with Back-to-School Promotions

Increase Sales with Back-to-School Promotions

Some parents will celebrate – and some will cry – but all will prepare for the back-to -school season. Here are a few ideas that will help you maximize sales in your operation as the summer comes to an end: Hit the ground running. The start of a new school year is a...

Homerun Restaurant Marketing

Homerun Restaurant Marketing

It's that time of year again. Flowers will soon start poking out of the ground, the days will get longer, and spring fever will start to spread like wildfire. If you're like many local restaurants, it's inevitably also the time of year when you'll be approached by...

Training to Make Your Restaurant a Vacation Station

Regardless of whether or not you’re in a hot spot for tourism, summertime always brings in vacationing people from out of town, out of state, or out of the country. These people have to eat, why not make it at your place? Train servers to ask about vacations at the...

Marketing Tip: Track Corporate Marketing

Get more for your marketing dollar by tracking your results. This is the only way you'll discover each marketing campaign's return-on-investment, which will lead to more profitable promotions. With the holidays right around the corner, you're probably already thinking...

Beyond Halloween: Scare Up October Sales

Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...

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