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Clarify Your Restaurant Marketing Offers

Clarify Your Restaurant Marketing Offers

It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...

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Clarify Your Restaurant Marketing Offers

It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...

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Secret to Restaurant Menu Pricing

Secret to Restaurant Menu Pricing

While many managers simply use the retail approach to pricing – take the cost of the item and divide it by your target food cost percentage to arrive at the selling price (i.e. ingredients costs of $2.50 / food cost target of 35 percent = menu price of $7.19), this...

New Spin on Value Cards for Restaurant Marketing

New Spin on Value Cards for Restaurant Marketing

The most expensive thing in a restaurant is an empty chair. But before you go out and spend hundreds or thousands of ad dollars trying to fill those chairs with brand-new customers, you should consider more cost-effective ways to spread the word. Here’s one to...

Prop Up Your Bar Sales

Prop Up Your Bar Sales

The restaurant business is show business — and your servers and bartenders should never go “on stage” without their props. Sales props, that is. What are they? Tools servers and bartenders can use to reinforce their menu suggestions. Examples include table tents,...

Increase Sales with Back-to-School Promotions

Increase Sales with Back-to-School Promotions

Some parents will celebrate – and some will cry – but all will prepare for the back-to -school season. Here are a few ideas that will help you maximize sales in your operation as the summer comes to an end: Hit the ground running. The start of a new school year is a...

Homerun Restaurant Marketing

Homerun Restaurant Marketing

It's that time of year again. Flowers will soon start poking out of the ground, the days will get longer, and spring fever will start to spread like wildfire. If you're like many local restaurants, it's inevitably also the time of year when you'll be approached by...

Training to Make Your Restaurant a Vacation Station

Regardless of whether or not you’re in a hot spot for tourism, summertime always brings in vacationing people from out of town, out of state, or out of the country. These people have to eat, why not make it at your place? Train servers to ask about vacations at the...

Marketing Tip: Track Corporate Marketing

Get more for your marketing dollar by tracking your results. This is the only way you'll discover each marketing campaign's return-on-investment, which will lead to more profitable promotions. With the holidays right around the corner, you're probably already thinking...

Beyond Halloween: Scare Up October Sales

Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...

Low-Cost Marketing Strategies You Can Implement Today

Summer is the perfect time to think outside the box and with kids off from school, it’s easier than ever for restaurants to drum up some side business. Here are some ideas to make your sales sizzle this summer:Recognize veterans with discounts all summer long. In...

Tried and True: How to Introduce a New Menu Item

Looking to introduce a new menu item? There’s no better testing ground than your dining room. But don’t just add the item to your list of specials and hope for the best. Try serving small, complimentary portions to newly seated guests. Train servers to say: “We’re...

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