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An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
Behavioral Interviewing
Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you're looking at a potential employee, their history can give you a good idea of what their future with the...
Behavioral Interviewing
Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you're looking at a potential employee, their history can give you a good idea of what their future with the...
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Be the Restaurant Employer of Choice
When staffing a restaurant, the labor pool generally falls into four categories: The Transients. On their way to some other career, they’ve stopped off in the industry for a relatively short time. The traditional college student comes to mind. The I-Don’t-Know’s....
Add Up Increased Restaurant Sales
Suggesting extras such as bacon on a burger or guacamole with nachos not only builds check averages as much as 50 cents per guest, but also improves the perception of your restaurant’s service delivery. Customers feel taken care of when servers suggest items that...
Mother’s Day Marketing: Violets Are Blue
Mother’s Day can be a prime marketing opportunity for family-oriented establishments. Here’s a great promotion you can implement with another business, preferably a local florist. Invite families to take mom out for lunch or dinner at your establishment, where she...
Improve Service with the Fine Art of Table Talk
Guests are — first and foremost — people. They want to be treated like individuals, not just nameless customers. The best way to initiate table talk is to ask polite, but not too personal, questions. Here are some safe topics: Appearance: “That’s a beautiful tie.”...
Improve Service by Managing the Wait
The “Please Wait to be Seated” sign creates anxiety when the host staff isn’t present. Teach your servers to look for and then acknowledge every waiting guest with a smile and “Hi! The hostess will be right with you!” if he or she is off seating other guests. Make...
Performance Appraisals for Restaurant Employees
It’s not uncommon for performance appraisals to be the subject of poor reviews themselves. Bring your appraisal process up to speed. The first step is to incorporate issues at the forefront of the hospitality industry as well as your operation. Food safety: Your...
Your Restaurant’s Internal Customers Key to Economic Survival
Competition for the customer has sky-rocketed. Operators are introducing value pricing and loyalty programs… anything to keep their focus on getting people through the door. While these efforts are indeed necessary, micro-focusing on the needs of external customers...
Increase Guest Loyalty in Your Restaurant — “Make Me Feel Important”
Serving customers as if they’re royalty is a technique dubbed “MMFI” which stands for Make Me Feel Important. That’s how customers want to be treated. Here are the secrets to executing “The Star Treatment.” To turn newcomers into regulars, enlist the help of your...
Reduce Bar Costs in Your Restaurant
On a good night, the bar is probably the business place in any restaurant. Bartenders have to serve "bar only" patrons as well as juggle drink orders from servers. With such a high volume of breakneck service, it's easy to lose sight of the things that add up to...
